There’s been a bit of chatter lately about the visible product placements on Beyond The Gates—from Febreze to Tide—and while some fans are rolling their eyes, others are simply rolling with it. But here’s the thing: y’all do realize these products are literally one of the things helping keep BTG on the air, right?
Product Placement on Soaps: A Throwback or Overkill
This is nothing new to daytime. Back in the day, soaps like As the World Turns were no strangers to a little product push. Procter & Gamble, the powerhouse behind so many classic soaps, practically pioneered product placement in television, long before it was trendy. Today, it’s just a modern twist on a time-tested model.
We’re here to talk about our favorite storylines, couples, and jaw-dropping reveals—not necessarily a Tide bottle sitting in the background. But let’s be real—product placement has been trending in movies for years and is making its way back to TV. Why? Because it works. It’s less intrusive than a 30-second ad and often blends right into the world of the show.
Let’s also not forget: Procter & Gamble made significant investments in BTG’s creation and production. Without their backing—and belief in the show's concept—this soap might never have seen the light of day. So if they want a little Febreze on the coffee table? Let them. That’s how the bills get paid, y’all.
At the end of the day, it’s all about keeping the drama we love alive—and if a detergent bottle helps do that? So be it.
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